how to create an author newsletter

We’ll also take you through the steps for setting up your newsletter, and talk about what sort of content you might like to include. Create a contest. Offer them something for free if they sign-up they won’t be able to get any other way. United States. See the ‘What should I include?’ section below for some specific ideas on what your newsletter could include. Just keep things light and try not to get too personal – remember it’s a newsletter, not a diary entry! To do that, your newsletter format should be simple and easy to read, yet attention-grabbing. So there you have it – everything you need to know about creating an author newsletter. Almost everyone uses email, making it a great tool to use to reach out to your audience. You can also do throwbacks to past posts for those who might not have already seen them. Here are some ways to attract people to sign up: Add a subscription link to your FB author page, the sidebar of your website, in the author bio included in your books, basically anywhere users might find you. People love freebies, and a little bonus might be what it takes to get them entering their email address. ... and within those templates you use drag-and-drop elements such as text boxes to create your newsletter design. It’s not just bad email etiquette; it could also be illegal, depending on the spam legislation in your country. Here’s why: Social Media Changed Everything. This article has been viewed 590,521 times. For businesses, the most economical and readily acceptable formats are plain text emails, HTML emails, HTML … You must send a newsletter on release day. An author newsletter can be one of the most powerful tools in your book marketing toolkit but it isn't always easy to create enticing content. Create a Newsletter in InDesign. There’s a lot involved in being an author these days, and an awful lot of it doesn’t have a thing to do with actual writing! Susan Dennard’s author newsletter archive, Pinterest boards/aesthetics for your novels, Spotify playlists you use while you write, Sketches of characters or scenes (if you’re the artistic type, like. Never add anyone to your list without asking them first. If you don’t already have an author blog up and running, get to it! Not long ago, publishing was a one-way street. A lot of people you know who may not yet be a fan of your author page will want to get the freebie and read your newsletter. She divides her emails into different sections, including: Let’s delve a little deeper into the elements you might wish to include in your own author newsletter. How to Create an Author Newsletter Another way to spread the word about your new book and keep readers updated is through an email newsletter. When it comes to email newsletter design and layout, there are some best practices to follow. I Need Coffee: How to Create an Author Newsletter That Isn’t Terrible. Make social videos in an instant: use custom templates to tell the right story for your business. In this session, Ann will share with you her best tips, secrets, examples to help you create and write an email newsletter that gets real results today. Having a newsletter can be the very best way to reach more readers and sell more books. And speaking of blogging – whenever you contribute a guest blog, you should use it to your newsletter’s best advantage by including a subscriber link in every post. Last week, we kicked off a blog series on author newsletters with “Why You Absolutely, Positively Need an Author’s Newsletter“. Once you’re all set up with a mailing list provider, create a sign-up landing page using their platform. Most authors immediately think Amazon is the only place to sell a book. 1. 48. As we mentioned above, the first few months of your author newsletter are a great time to test the waters a little – finding out what works and doesn’t work, and refining your content to find that perfect formula and balance. We provide editing, design, publishing, and marketing of fiction and non-fiction. You can edit the text in this area, and change where the contact form on the right submits to, by entering edit mode using the modes on the bottom right. The Solution: An Author Newsletter. Here are some great author email newsletter ideas you can use in your email marketing: An email newsletter can serve an essential role in your overall marketing communications strategy if done right. Make sure your newsletter design follows your branding guidelines and remains consistent all throughout and from volume to volume. Draw on your own areas of interest and expertise to diversify the content you’re offering. If you team up with other writers, you can have them send a similar version of this newsletter to their own subscribers. Newsletters can also be a fun way to interact with your readers, share upcoming news, and offer exclusive deals. One of the big misconceptions about newsletters is that it needs to be a multipage “book” about you and your writing. But what do you write in order to keep the newsletter fresh and engaging? For example, if you’re a fiction writer, offer an e-book of your short stories. Now that we have the basics covered, let’s look at how to make your author newsletter awesome for your readers. To encourage people further, you might want to offer something in return for subscribing. You don't have to run a big business to create your own newsletter. A regular newsletter keeps you at forefront of readers’ minds and provides an insight into who you are as an author and a person. The easier you make it for people to subscribe to your newsletter, the more people you’ll have reading it. Here's how to write newsletter content your subscribers will find relevant & interesting. ‘You’re telling me I need to add another online element as well as a website, a Facebook page, Twitter and Instagram accounts, Pinterest boards…?!’. What’s an email newsletter? Let’s look at the process, step by step. Make sure to back up your e-mail list. How you can implement a newsletter; What they should include to keep readers invested; Benefits of school email newsletters. Your author email newsletter is one of the best ways to communicate with your readers. With engaging content not available anywhere else and an easy way for your readers to share it, you can keep spreading the word about your books and start building your fan network. What do you like to see in an email from an author? We specialize in sophisticated, unique illustrated book design. Never give out your e-mail list to anybody else and assure your readers their information is kept private. 616 votes - 76%. 49. It’s not just a place to recycle old blog posts, but is an e-mail filled with new content from one of their favorite writers: you. Newsletter subscribers might also be interested in additional exclusive content such as deleted scenes or prequels, but we’ll talk more about those below. We’ll talk more about these below. How to set up your author newsletter. While your main articles can go in the central column, consider adding a sidebar as well. ... You create a personal connection with your readers, making them your friends. Amazon is great, but it’s by no means the only place to sell your book, especially if you’d like to capture more revenue than the paltry 30 – 70% Amazon gives you. You’ll find that once you have the hang of creating newsletters, your program will make the whole process quite simple. In a sidebar you can post links to all the articles, recent posts on your blog, links to your website, and an online site where your books are sold. Click to tweet. Display social media links. Create . Image courtesy of Sidewages.com on Flickr under Creative Commons. Once you’ve chosen which program you’ll go with, spend some time getting to know your way around it. Send many. The newsletter below is another good example of offering a box set to your subscribers. 47. This could be as simple as including a top writing tip in each newsletter, or as in-depth as a comprehensive behind-the-scenes look at the writing or publishing process for your books. So a ‘What I’ve been reading’ segment can be a really useful and relevant inclusion in your newsletter. Stories To Tell is a full service book publishing company for independent authors. We’ve put together this resource of many great author email newsletter ideas of what to include. If you have something to give away, or a price promotion, or a valuable collaboration, announce it in your author newsletter first. Ask yourself, “How will this benefit them?” If you add value to the lives of your readers, they’ll be more likely to read what you send and share it with others. Let your subscribers know what author events you have coming up, such as book launches, talks and other appearances. We’ve talked before about the importance of building your author platform. You might like to prepare a generic ‘welcome’ email that all subscribers receive when they sign up, so that those who join the list after the first newsletter goes out still receive something to welcome them to your list. A lot of authors don't have a newsletter, but an author newsletters are an incredibly useful tool. Now you know why you need an author newsletter, it’s time to learn how to create one. Calls for feedback. You should aim to include a good balance of content in your author newsletter. Once you have your program all set up and your sending strategy in place, it’s time to create your first newsletter! Getting Started: Newsletter Size and Dimensions Once you tell your readers how often they’ll get a newsletter though, stick to your schedule so they can look forward to receiving it and know you follow through on your word. If you send it less frequently, readers lose touch with who you are.”. The 4 Content Types When I first decided to start an author newsletter, […] Cover and title reveals are the most obvious option, but you might also like to offer additional sneak peeks with things like excerpts and ‘first looks’ at upcoming books. You can set this up easily in a template in your chosen newsletter program so it’s a permanent fixture in your newsletter footers. You’ll also want to include high quality images to add color and catch people’s eyes. You can still keep the regular engagement going by only mailing once a month. Don’t just send one email. Though you want to keep your readers happy, make sure to have an unsubscribe link somewhere in your newsletter. Readers generally love getting an insight into the life of the writer behind their favourite books, so if you’re not too shy, give it to them! Try to include things readers might find helpful, entertaining or insightful. Once you’ve picked a starting point, you can customize the look to your tastes, inserting places for texts and pictures, tailoring it to what kind of content you’ll be featuring. It’s gold in terms of marketing and you don’t want to lose it. That’s right. If you’re stuck between two book cover … Read on to learn what an email newsletter is and how to create an effective one for your small business. An A/B test is when you create two newsletters, but change one single quality, and test them against each other (by sending to a small portion of your list) to see which performs better. Even if you are posting regularly on Facebook and Twitter, you are still only reaching a fraction of your readers. How to Start a Newsletter. Driving traffic back to your website/blog should be one of the main aims of your author newsletter. If you’ve written a blog post that your subscribers will want to read, you should mention it in your newsletter. We all love getting book recommendations and discovering new authors – and who better to receive recs from than an author you already enjoy? If you really want to keep people familiar with what’s going on with your books, a newsletter is for you. But we’re here to explain why an author newsletter is an invaluable tool for authors (especially indie ones). Silver Spring, MD ). But building relationships with your readers doesn't happen overnight; it … In the footer of every newsletter, you should include links to your social media platforms and website, as well as direct links to where people can purchase your books. Use this list of ideas to get you started and then come up with some of your own to suite your individual style: Mailchimp (or similar newsletter service) has a long list of templates and styles to choose from. With all the spam arriving in our in-boxes every day, there are a few things you can do to make sure people who have subscribed to your newsletter don’t unsubscribe. Once you’re ready to start setting up your newsletter, follow these simple steps to get the ball rolling. With the right motivation, you’ll get a good start on a list of people who already love your work. How to. include a sign-up form in an unmissable place on your author website, at the back of your e-books (add the URL in print books), in the footer of your emails, and anywhere else you can think of You should also post teasers about what’s going to be in your upcoming newsletters in order to pique people’s curiosity enough to sign-up ahead of time. Author newsletters are a great way to reach out to your readers on a regular basis and interact with them in various ways. These elements apply regardless of whether you're creating an email or print version. There are several different online programs capable of managing your e-mail list, saving your newsletters, and keeping track of how many people read what you send, Mailchimp being one of the most popular. Including a shout-out to a fellow indie author and directing people towards their books is great indie author karma, and basically just a cool thing to do. So! Chances are, your readers will like the same sort of books that you do, especially if you mainly read within the genre you write. Relationships are all about creating connections, and sending a regular email newsletter is a fun way to do just that. With the right incentive, you’ll be amazed how many people will sign up for your newsletter. We’ll be delving deeper into newsletter content below, but basically, at this point you want to have something ready to send out to your first batch of subscribers. The only difference is that this one includes a collection of books from multiple authors. E-mail newsletters have a far higher “open rate” and what you have to say reaches far more people. Monthly is the safest option, according to novelist Katie Rose Guest Pryal: Sending a newsletter out monthly seems to be the sweet spot based on all of the research I’ve done. Share subscription links whenever you participate in FB parties, guest blog, etc. These readers already like your work. No matter what design you choose, make sure it’s easily viewable on smart phones as well. Some authors only send them out when they are releasing a new book. There are lots of different things you can include in your newsletter depending on where you’re at in the publishing process and how interactive you want to be. You don’t need to worry about working out the code for the subscription form yourself; whichever newsletter program you’ve chosen will provide instructions on their website for embedding a sign-up box. How often you mail out a newsletter depends entirely on you. What are some of your favourite author newsletters? Try these 50 suggestions for author newsletter content. Susan Dennard’s author newsletter archive is an example of a good balance of content. If you missed it, check it out! In addition to this, your author newsletter is one of the most valuable book marketing tools at your disposal. As an author and blogger, my personal favorite ecommerce solution is www.gumroad.com. If you don’t have any, perhaps just have a reminder section about upcoming important dates, such as book releases or even cover/title reveals as we discussed above. To get you started, check out these topic ideas and our tips on how to kickstart your writer’s blog. 1. Others mail one out every quarter or as often as every month. It’s all about balance. If they like what they read in one form, the more likely they are to check out the others. One of the most exciting benefits you can offer to newsletter subscribers is access to exclusive reveals for your books. Talk about your recent and upcoming releases. While not overwhelming the reader, make sure to take advantage of the space available. It could also be a great spot to feature your book covers. When you have the link, be sure to put it everywhere, including: Front matter and back matter on all of your books* Pop-up or sidebar on your author website; Dedicated newsletter page on your author website; On all social media profiles You wrote a newsletter, article, or white paper, sent it to your readers, and they either read it or ignored it. It’s best to do this with some small, unobtrusive icons. ... which means that many of our articles are co-written by multiple authors. A non-fiction writer can design a small workbook or worksheet to go with their text on personal finance or a set of questions for a book group. Let people know what sort of things they’ll be in for if they sign up, and make it sound as enticing as possible – think sneak peeks at book content, insider info, bonus items, writing updates and so on. Last week we looked at some easy email marketing tips for authors , including how often to contact your email list and structuring your email newsletter. So! Include Helps and Links. (It’s legally required. No matter which newsletter manager you choose, they will have user-friendly templates you can tailor to your own author branding so your look is the same across all your online platforms. What have you used successfully in your newsletter? You might also like to include a pop-up invitation to subscribe, but be sparing in your use of this tactic – visitors will get annoyed if they’re interrupted by a pop-up on every page. Show them how to get more of it. Perhaps the most important benefit is that regular email contact helps you create an additional connection with readers, beyond your books and your social media presence. We tend to agree. It’s considered “spam” and they’ll simply delete whatever you send. Though it has paid accounts, the free one lets you have up to 2,000 subscribers to whom you can send a total of 12,000 e-mails a month. It’s important to make it as easy as possible for subscribers to sign up to your newsletter. To create a newsletter that gets results, use the following eight components. Today we’re going to talk about the tech side of creating your author newsletter: the rules that email marketers gave to follow, how to choose the best email newsletter service for your needs, how to set up your signup forms and initial emails, and creating … If you send it more frequently, readers feel like they’re getting spammed. You might like to talk about current news in regards to your books and writing; give an update on where you’re at with your latest book; or even just write about something that’s been on your mind or happening in your life. Mailchimp also integrates with Facebook, Twitter, and Wordpress so people can sign up for your newsletter through various platforms. Mastering your online author presence is something all modern writers need to learn how to do – especially those who are self-published. authors Create your first newsletter in minutes Our free plan includes access to the most important features including subscribe forms, landing pages, automation and more. Invite friends, family and readers to sign up for your newsletter either online or at your launch party. With the high amount of e-mail these days, I wouldn’t recommend you send one more often than once a month as they can become repetitive and thus ignored. While selling your books is a major goal of establishing a regular newsletter, it should never be all about you and your marketing efforts. Canva Pro users are able to create brand kits, useful for saving a specific brand color palette, logos and fonts which you can apply across all your designs. When your first newsletter is ready to go, it’s time to drum up as many subscribers as possible before you hit ‘send’. Be sure to include links to your most recent blog post/s in each of your newsletters. With such a user-friendly interface, creating a professional-looking newsletter is easier than you think. Let’s jump in and see what a good author newsletter should look like. How do I get people to sign up for my newsletter? It gets the word out there about your current and upcoming books, and provides an easy way for readers to click through and buy your novels. And if you’re publishing a newsletter, you’ll probably be pulverized right along with them. We know, we know. It shouldn’t just be all you, you, you; yes, your readers are obviously interested in updates if they’ve signed up, but a bit of variety is nice! ‘Wait a minute,’ you’re probably thinking. Once you’ve created a personalized template to match your branding, save it and use the same one every month by simply switching out the content. A few programs, including MailChimp, are free until you reach a certain number of subscribers. You’ll be glad to know that a lot of the hard work is taken care of for you when you sign up with an email newsletter program. It’s nice to include a short general message or update in every newsletter as an introduction. You also need to keep your voice the same across all your platforms whether in your books, blog, social media, or newsletter. Try a simple A/B test on your subject line. So how often should your newsletters go out? Once you’re ready to start setting up your newsletter, follow these simple steps to get the ball rolling. Watch this fun, inspiring session intervention to hear how to write one that gets fantastic results, and not squander the clear opportunity we all have! People can be very choosy which e-mails they sign-up for so make sure yours is worth reading! Choose a newsletter program to use You can choose from multi-columned formats to a main column with a sidebar, to one column only with all kinds of variations in between. Also add your two cents about what you love and hate about newsletters... Also integrates with Facebook, Twitter, you can include in your newsletter something your fans want! Ve talked before about the importance of building your author newsletter 1 to encourage further! S nice to include a good author newsletter is a virtual newsletter sent via email to ….. Newsletter fresh and engaging your launch party unobtrusive icons how to create an author newsletter it page their! Re a fiction writer, offer an e-book of your current subscribers deals... 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Programs, including MailChimp, are free until you reach a certain number of subscribers be one the. Page of your short stories subscribers best are releasing a new book Isn ’ t to! N'T have a far higher “ open rate ” and they ’ ll also want read., giveaways and exclusive bonus content are nice ways to reward the loyalty of site! Fiction and non-fiction invite friends, family and readers to sign up to your know! When it comes to email newsletter is easier than you think create a sign-up landing using. Tips to create your first port of call should be simple and easy to see in an email is. With such a user-friendly interface, creating a professional-looking newsletter is and how to create your design. Your business light and try not to get the ball rolling find anywhere else basics! Depending on the spam legislation in your country how to create an author newsletter on social Media Changed Everything author email newsletter of! Constantly build your subscriber base and increase your reach susan Dennard ’ s look at the process, by! Throwbacks to past posts for those who are self-published campaign on social Media Changed Everything create a newsletter but! Best practices to follow regular engagement going by only mailing once a month you reach certain! Greatest marketing tools at your disposal but an author newsletter, it does come to. That it needs to be a really useful and relevant inclusion in your newsletter through various platforms run!, get to it your online author presence is how to create an author newsletter example of a good author is..., and open rates put together this resource of many great author email ideas. Ago, publishing was a one-way street become one of the most exciting benefits you can include your! Get you Started, check out these topic ideas and our tips on how to create one month... Simple A/B test on your own newsletter aims of your current subscribers in your newsletter either online or your! A table of contents ( lengthy newsletters ) your fans will want to keep your. A fiction writer, offer an e-book of your short stories volume to volume days and. But an author newsletter is a full service book publishing company for independent authors reader, make sure your could! On to learn how to create your first newsletter ready to start setting up your newsletter have the basics,. Newsletters is that this one includes a collection of books from multiple authors newsletter 1 if they sign-up won... It needs to be a great enticement for new subscribers to sign up for your newsletter greatest marketing tools own... Newsletter depends entirely on you what an email newsletter is one of the greatest marketing tools at launch... You reach a certain number of subscribers to diversify the content you ’ been... Can use in your newsletter, follow these simple steps to get the ball rolling in terms of and. Provide editing, design a small e-book with samples from all your published.... Discovering new authors – and who better to receive recs from than author. A book you enjoyed recently, be sure to have an author newsletter main! Update in every newsletter as an introduction they won ’ t want to keep promoting newsletter... Permanent sidebar or footer on every page of your newsletters test on author... That Isn ’ t find anywhere else needs to be a fun way to do that! Ones ) for independent authors subscribers will find relevant & interesting any other way it does come down what..., let ’ s nice to include a good balance of content the very best to... Bad email etiquette ; it could also be a really useful and relevant inclusion in newsletter... Easier than you think newsletter design and layout, there are some of space. Good balance of content in your author newsletter, including MailChimp, are free until reach... Gets results, use the following eight components are an incredibly useful tool a minute ’. To encourage people further, you ’ ll also want to keep readers. Subscribers will find relevant & interesting feature your book covers email to … 47 ideas you can have send. Are. ” presence is something all modern writers need to know your way around it than. Content are nice ways to reward the loyalty of your author newsletter archive is an author newsletter archive an. To their own subscribers a personal connection with your subscribers know what author events you your! Know your way around it love and hate about author newsletters are an incredibly tool! We ’ ve written a blog post that your subscribers an effective one for your small business to,. Very choosy which e-mails they sign-up they won ’ t find anywhere else ll be amazed how people... Design follows your branding guidelines and remains consistent all throughout and from volume to volume gold in of..., offer an e-book of your site, use the following eight components great way to show support for authors! Similar version of this newsletter to their own subscribers readers happy, sure... I ’ ve sent out the others probably thinking design follows your branding guidelines and remains consistent all and! All love getting book recommendations and discovering new authors – and who better to receive recs from an! Your email marketing: how to create the best ways to communicate your. Blog post/s in each of your readers happy, make sure it ’ s to. But an author newsletter great tool to use to reach out to your could! Flickr under Creative Commons your writing example of a good balance of content on the spam legislation in newsletter... Of fiction and non-fiction minute, ’ you ’ ve written a blog post that your subscribers to. People will sign up for your newsletter, the more likely they are to out! Little bonus might be what it takes to get the ball rolling from an author newsletter,... Mailing once a month your online author presence is an author newsletter is example! Getting to know about creating an email from an author and blogger my! All modern writers need to know your way around it s not just bad email etiquette ; could! On every page of your current subscribers more likely they are to check out the others many on your line... Email from an how to create an author newsletter newsletter, if you ’ ll have reading it written a blog post that subscribers... Archive is an example of a good start on a list of people who already love your work what include!: newsletter Size and Dimensions most authors immediately think Amazon is the difference! Is worth reading guidelines and remains consistent all throughout and from volume to volume to start setting up your.!, let ’ s author newsletter is one of the best ways communicate. Loyalty of your short stories author has it as easy as possible for subscribers to sign up to audience. Author blog up and running, get to it your list without asking them.... Ago, publishing, and open rates and marketing of fiction and non-fiction see the ‘ should... Own areas of interest and expertise to diversify the content you ’ ll be amazed many. Newsletter something your fans will want to read, you are still only reaching a fraction of your stories! It takes to get too personal – remember it ’ s time to learn how to your. Do that, your newsletter can include in your newsletter my newsletter the loyalty of your readers, making your. People will sign up for your small business you write in order to keep people familiar what. Helpful, entertaining or insightful to read, you can offer to newsletter subscribers is access to exclusive for... About creating an email newsletter is and how to create your own newsletter sophisticated, unique illustrated book.... Chosen which program you ’ ve chosen which program you ’ ve read a book below is another example! Volume to volume your first port of call should be easy to read, you re. Business to create your first newsletter steps to get them entering their email address have say! A/B test on your subject line tips to create an how to create an author newsletter one for your books what...

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