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", Today, he said, the company would not claim any health benefits for its beer. "Guinness is Good for You" was born as a catchy marketing slogan in the late 1920s, and wasn't based on any scientific proof that drinking beer actually had any health benefits. The Irish beer has an impressive nutritional profile that will make you feel guilt-free for indulging in one, or two pints. This makes sense when you consider that alcohol is the main source of calories in beers. The Guinness is good for you campaign was almost exclusively a print media and poster campaign, the main venues for advertising during its run. The Carpenter and the Walrus by Gilroy. Or is its reputation just good marketing? Before you start feeling too bad about the alcohol and carb overload, you'll be glad to know that those ads from the 1920s that read "Guinness Is Good For You" have some truth to them. As per the brands old slogan, drinking Guinness can actually be "good for you" as the Irish beer has an impressive nutritional profile. Guinness is a popular Irish stout brewed and available all over the world. So you can check off another box. In addition to its Stout, Guinness also makes an Extra Stout -- and has discontinued a bunch of other … Jennifer Bowers, a registered dietitian, told Medical Daily: "Studies demonstrate that ferulic acid is associated with improved immune function and decreased inflammation. Nitrogen, and the way Guinness is dispensed, results in the cascade effect where bubbles flow downward and settle, compared to lagers where they rise up. According to Domhnall Marnell, the Guinness ambassador, Guinness Original (also known as Guinness Extra Stout, depending on where it was sold) debuted in 1821, and for a time, it contained live yeast, which had a high iron content, so it was given to anemic individuals or nursing mothers then, before the effects of alcohol were fully understood. St. Patrick’s Day is around the corner and, for many, it’s a time to celebrate with a pint or two of the black stuff – Guinness. View our online Press Pack. "The problem is that alcohol temporarily inhibits the milk ejection reflex and overall milk supply, especially when ingested in large amounts, and chronic alcohol use lowers milk supply permanently," said Diana West, co-author of "The Breastfeeding Mother's Guide to Making More Milk.". The classic slogan, “Guinness is Good for You” might actually have some truth to it, after all. Typically, beer is rich in calcium, which … So responsibly celebrate St. Patrick this year a little wiser about the health benefits and risks with one of its signature potables. "In Ireland, Guinness had a long history of hiring the best and brightest university graduates regardless of what they were trained in," Siebert said. You see, Guinness … The Guinness Book Of World Records. 1/2 cup dates, chopped 679215 Registered office: 1 London Bridge Street, London, SE1 9GF. A 12-ounce serving of Guinness Draught has 125 calories. "The same serving of bud light has only 15 calories less. A 2003 study found flavonoids in beer can reduce the risk of heart attack from blood clots. Whilst it’s thought that Guinness is rich in iron, a pint of the drink will only give you … Benson, which employed the English draughtsman John Gilroy as a poster artist. A pint of the black stuff a day may work as well as a … "Nine out of ten times the answer back was 'Guinness is good for you'. Researchers found that “‘ antioxidant compounds’ in the Guinness, similar to those found in certain fruits and vegetables, are responsible for … No need to register, buy now! That is one reason why it is so good when people are tired or exhausted. In fact. For further details of our complaints policy and to make a complaint please click this link: thesun.co.uk/editorial-complaints/, Comments are subject to our community guidelines, which can be viewed, Guinness contains less calories than the average lager, The way Guinness is poured means it is less carbonated than other beers, Guinness is rich in barley, and research is underway to determine if the ferulic acid found in barley can help prevent heart disease, Independent Press Standards Organisation (IPSO). Back in the 1920s this Irish dry stout was advertised with the infamous slogan “Guinness is good for you.” Inevitably, as advertising regulations tightened, such touted health claims were eventually put to bed. Regardless of the conclusions, the alcohol in beer also appears to counter the benefits associated with increased prolactin secretion. A pint of Guinness certainly does contain some nutrients with well-established health benefits. "This is something we would not advocate today," Marnell agreed. "The Sun", "Sun", "Sun Online" are registered trademarks or trade names of News Group Newspapers Limited. Only the dogs who drank Guinness had reduced clotting. ", And while moderate consumption of alcohol may have heart benefits for some, consumption of alcohol can also. In the 1930s, the Guinness family had hired the advertising firm S.H. Low-calorie … The creamy, dark stout is one of Ireland’s biggest exports and, as far as beer goes, it’s relatively healthy. "The fetal brain is still developing after birth -- and since alcohol passes into breast milk, the baby is still at risk," Tracy said. Most U.S. beers to get calorie and ingredient labels, How to stick with your exercise resolution: Drink beer, The more alcohol ads kids see, the more alcohol they consume, Guinness is a type of ale known as stout and has a number of good vitamins and minerals, But it's still alcohol, which can impair judgment and aid weight gain if consumed in excess. The “good for you” slogan was a staple for 40 years until tighter advertising regulations forced it into retirement. A 33-year-old member asked: is drinking stout safe for diabetics? The foundation of Guinness advertising began with a simple slogan, “Guinness is good for you.” Guinness has since revolved into one of the most popular beers in the entire world. The original Guinness is a type of ale known as stout. Guinness cans, containing a widget to control the pour, also have some nitrogen. To inquire about a licence to reproduce material, visit our Syndication site. For the puddings. This helped to solidify the drink's original slogan: "Guinness is good for you." ", Follow CNN Health on Facebook and Twitter. We already had this reputation in the bars before we uttered a word about the beer. It’s not often {read: never} we talk about alcohol at Virginia Spine Institute, but we had to make an exception for St. Patrick’s Day!Remember the 1920’s Guinness Beer ad that touted “Guinness is Good For You”? Some studies have showed evidence that ingredients in beer can increase prolactin, a hormone necessary for milk production; others have showed the opposite. LIKE every year, St Patrick's Day celebrations will no doubt be washed down with ample pints of Guinness. See the latest news and share your comments with CNN Health on Facebook and Twitter. In large red letters in the top left-hand corner of the board is the famous slogan, ‘GUINNESS IS GOOD FOR YOU’, first used in 1929. But those were from the 1920s, '30s and '40s. "Barley can be eaten directly, or even made from commercial barley drinks, which would be less problematic than drinking beer," West said. A regular lager uses carbon dioxide to dispense it, and Guinness uses more nitrogen, which can also make it feel heavier. Folate is a B vitamin that our bodies need to make DNA and other genetic material. The basic campaign theme continued for nearly forty years with other, related tag lines – “Guinness for Strength,” “My Goodness, My Guinness” and “A Lovely Day for a Guinness,” for example. Drinking lager does not yield the same benefits, experts from University of Wisconsin told a conference in the US. You may not have known the connection — the Guinness Book Of World Records no longer brands itself with the iconic Celtic harp of the brewery’s logo — but the world famous book of records got its start with the Guinness brewery. News Corp is a network of leading companies in the worlds of diversified media, news, education, and information services. Drinking Guinness regularly, or only on St. Patty's Day, can actually be "good for you," as per the brand's old slogan. "Guinness is Good for You" was born as a catchy marketing slogan in the late 1920s, and wasn't based on any scientific proof that drinking beer actually had any health benefits. A pint of the black stuff a day may work as well as a low dose aspirin to prevent heart clots that raise the risk of heart attacks. Artist John Gilroy created the ads that ran from 1928 to the 1960s with characters representing the brand such as the toucan. The Sun website is regulated by the Independent Press Standards Organisation (IPSO), Our journalists strive for accuracy but on occasion we make mistakes. Please see pics for quality and exact sign you will receive when purchasing. Guinness and other darker beers contain higher amounts of this antioxidant than lighter beers. Moderate alcohol consumption may also protect against heart disease. "Guinness also only has five calories more than the same amount of skim milk.". Guinness is good for you: ‘the clear stuff’ is just tap water. Hint: It's heart healthy and high in fiber. Guinness is still alcohol, and consuming too much can impair judgment and contribute to weight gain. It also tempers the harsh burnt character coming from the roasted barley. Three pints will give you the equivalent of a single yolk egg. It originated in the brewery of Arthur Guinness at St James’s Gate in Dublin, which remains the largest brewer of stout in the world. That's where the slogan came from." Guinness Storehouse: Guinness is good for you - See 46,641 traveler reviews, 32,682 candid photos, and great deals for Dublin, Ireland, at Tripadvisor. Guinness is a type of ale known as stout and has a number of good vitamins and minerals But it's still alcohol, which can impair judgment and aid weight gain if consumed in excess (CNN) … Beer in general has been regarded as a galactagogue, or stimulant of lactation, for much of history. ” SHANNA M AITCHESON December 6, 2013 at 1:06 am. But today, experts (particularly in the United States) caution of the dangers associated with consuming any alcohol while pregnant. He said: "I think it's because of the dark colour of Guinness, it's actually not black but a ruby colour.". July 19, 2012 Adventures , Ireland beer , cathedral , dublin , ireland , museum David July 19, 2012 Day 2: Sightseeing in Dublin at Dublin Castle, St. Patrick’s Cathedral, National Archaeology and History Museum, Guinness Storehouse. A traditional Guinness has 154 calories per can. And while it is common knowledge that drinking alcohol excessively is not good for you, the frothy liquid is actually better for you than you thought. Though you wouldn't rank it as healthful as a vegetable, stouts in general, as well as other beers, may be justified in at least some of their nutritional bragging rights. "In 1929, when we were about to do our first ad, we asked (ourselves), 'What stance should we take?' ", In fact, Guinness' parent company, Diageo, spends a lot of effort supporting responsible drinking initiatives and educating consumers about alcohol's effects. Meanwhile, Diageo revealed what’s in a draught pint or a 100ml serving of Guinness: The Guinness advertisements were certainly catchy. So we sent around a group of marketers (in Ireland and the UK) to ask Guinness drinkers why they chose Guinness, and nine out of 10 said their belief was that the beer was healthy for them. 1 cup Guinness 1/2 cup raisins 1/2 cup walnuts, chopped. Of course, a pint of Guinness shouldn’t be considered a health beverage. Unknown year. "If anyone is under the impression that there are health benefits to drinking Guinness, then unfortunately, I'm the bearer of bad news. This can help reduce blood clots … "We would not recommend to anyone who is pregnant or breastfeeding to be enjoying our products during this time in their life. Though Guinness and its parent company, Diageo, make no such claims today, the advertising slogan from the 1920’s—“Guinness is good for you!”—still seems to ring true. According to his research, stouts on average contain 12.8 micrograms of folate, or 3.2% of the recommended daily allowance. Feeling tired? Why a Pint of Guinness Could Be Good for You. Vitamin B2 increases during the brewing process. Despite the company’s 1920s slogan ‘Guinness is good for you’, the risks posed by excessive drinking far outweigh the potential benefits of drinking Guinness. If you're still not convinced that beer is detrimental to breastfeeding, consider this fact: A nursing mother drinking any type of alcohol puts her baby in potential danger. The beautiful Vintage Poster Reproduction is from our catalogue of 1400 classic posters. 1 cup Guinness … Despite the company’s 1920s slogan ‘Guinness is good for you’, the risks posed by excessive drinking far outweigh the potential benefits of drinking Guinness. Find the perfect guinness is good for you sign stock photo. Jamie Logan, a personal trainer, nutritionist and health and wellness specialist, told Medical Daily: "Guinness in a 12 oz pint only contains 125 calories. I love to prove my mom wrong with these type of things because she seems to think too much drinking is gonna kill me. And thus the slogan was born - 'Guinness is Good for You'. Bamforth researched and co-authored studies recently published in the Journal of the Institute of Brewing and the Journal of the American Society of Brewing Chemists, The Science of Beer. 2 of the corners are bent. "After you get a freshly poured Guinness, you can make a face in the foam, and by the time you finish drinking it, the face is still there," Siebert said. Lisa Drayer is a nutritionist, author and health journalist. One of the original ads for Guinness Stout it reads: ITS NOURISHING PROPERTIES Guinness is one of the most nourishing beverages, richer in carbo-hydrates than a glass of milk. A Guinness advertisement states "Guinness is good for you" Studies claim that Guinness can be beneficial to the heart. This helped to solidify the drink's original slogan: "Guinness is good for you." For the puddings. The company was ordered to stop using it as there was little evidence to back up the claim at the time. "In Britain, they have it in the culture that drinking Guinness is good for nursing mothers," said Karl Siebert, professor emeritus of the food science department and previous director of the brewing program at Cornell University. Guinness is good for you poster features a carpenter and walrus walking arm in arm next to a giant pint glass of beer. is guinness is good for diabetics. Its, "One of the main things we focus on ... is that while we would love people to enjoy our beer, we want to make sure they do so as responsibly as possible," Marnell said. A look at how the old advertising slogan "Guinness is good for you" is apparently true. 1400 classic posters health on Facebook and Twitter '' X 11 3/4 '' and weighs 1lb that ran 1928! Cup dates, chopped 6, 2013 at 1:06 am will only give …... And nitrogen otherwise. ) the English draughtsman John Gilroy as a carb calorie a. Weight gain Guinness and other genetic material contains approximately 166 calories per pint otherwise. ) and! 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